GEO without magic: how to become a source for AI search
Generative search has not abolished SEO or created secret markup. It has increased the value of accessible, specific, verifiable content that is easy to retrieve and cite.
- Essence
- A page needs ordinary indexability, a clear structure, original value, and verifiable facts.
- Risk
- The team creates hundreds of formulaic answers, adds invented AI files, and measures mentions without connecting them to useful visits.
- Action
- Strengthen technical SEO, authorship, and firsthand experience; then check visibility against your audience's real questions.