VK Ads + Telegram: how to measure a performance funnel
A cheap subscriber is not necessarily a valuable customer. The funnel must connect an impression in VK or Telegram to a clear action and a cost per result — using consistent attribution rules.
- Essence
- VK and Telegram solve different parts of the task: the former scales delivery, while the latter holds attention and leads to action.
- Risk
- The channel is optimized for clicks and subscriptions, while sales are counted in a different window and get lost between the bot, website, and manager.
- Action
- Define one final conversion, consistent tags, and a weekly report by source cohort.